Now Producing Audiobooks!

Audioboks, Music Blog, Music Business, Nonprofit Resources, Recording Studio Comments (0)

After five years of producing music, we’re now producing audiobooks too!

Audiobooks are the fastest growing segment of the book publishing industry. As of 2015, the audiobook industry was worth $2.8 billion – this was because a whopping 43,000 audiobooks were released! Only 20,000 audiobooks were released in 2013.

According to a recent report by the American Association of publishers downloaded audio had the highest growth in the first eight months of 2015. The number of audiobooks sold  increased 43.3% in August, compared to August 2014. This brings the year-to-date growth for this format to 37.8%, compared to the same timeframe in 2014. Source: goodereader.com

Neilsen StatShot, for the first time, is even starting to track audiobook sales. Many publishers are also discovering audiobook subscriptions make a great revenue generator. In 2015, 3.88 million audiobooks were downloaded…only 2.47 million e-books were downloaded that very same year.

The traditional audio customer will find your titles wherever you offer them, however, many of these non-traditional distribution models are targeted to the non-traditional audio user and/or customers who have never listened to an audiobook before.  The hope is that through a subscription or bundling model, a non-audio user will be enticed to try and audio and become a convert.  Additionally, these types of models offer the chance to ‘sample’ your product – I.e. Offering the first few titles in a series – hoping to hook the customer, who will then go to a more traditional full price model to find subsequent titles in the series once they are hooked. Source: Linda Lee, VP, Publisher Scholastic Audio

If you’ve published a book, are looking to publish a book, consider also recording an audiobook. This is a great time in history to make digital products available for purchase.

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On April 25, 2017
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