Auditioning artists for the “2017 Program Artist” was more of a battle than I imagined it would ever be.
Walking into the whole process I thought it would be a piece of cake for me. I was confident in my ability to distinguish between artists and their abilities. I was ready to be Simon Cowell, Paula Abdul and Randy Jackson all in one. I was ready to spin my chair around, and hit my button like Alicia Keys. I totally thought that those times watching The Voice and American Idol had prepared me for my judgement in auditions; but I soon found out that it was not as easy as I had thought it would be.
I found that judging talent and creativity was a lot harder than I had thought. It has been a process developing an ear and learning from others that have an ear to feel prepared for the auditions. I was feeling great in the moment, listening to each person as they showed us what they had prepared.
I felt confident in what I was looking for.
In that moment, each artist appealed to my emotions. I was really feeling the music that was surrounding my ears. I was confident in who I wanted to choose and when it came time to decide, all of us interns felt the same way.
As far as the business side of things, we had to be brought back to reality and learn what to look for. The musicality of an artist is very important and so are so many other things. We need to be reminded and shown what to evaluate beyond musicianship. Our goal was to find someone who could use this opportunity to launch further into their dream and mission in the music industry.
The hardest part about this was deciding.
I was realizing the decision was becoming equally about the business aspects of the artist as well as their musicianship.
Musicianship vs. Business
Going into this process, I neglected how to pick an artist from a business perspective. However, in this process I am learning business is equally important as the music itself. In the middle of making the final decision, the musicianship and the business side of me were at war. Ultimately, I think we made a great choice that includes a mixture of both perspectives.
P.S. If you would like to see the auditions, go check out our Facebook page.
– Alyssa Lujan