1. PRE PRODUCTION
My childhood prepared me for this moment in time.
Editing random footage that I had collected was something I was familiar with. However, taking a planned idea and seeing it all the way to completion was a new thing for me. This week I had full range. The only instruction I was given was to produce a video highlighting Caleb, our Program Artist.
Initially, I struggled with deciding the kind of approach that I wanted to take with the video.
So, I did my research on how other promotional videos for recording artists had been done before. But I also had to keep in mind that this was the first thing that people were going to see and hear of Caleb.
Because of this, I decided that what I wanted to show people who Caleb Henry is and where his heart for music.
Producing a video like this was really exciting. But on the day of shooting, I realized that a lot more details were needed, especially since recording Caleb’s music was the priority of the day. I cast my vision to my team and gave suggestions here and there of how to get more of what I was looking for.
The hardest part was conducting and editing the videos. The questions I had asked Caleb were great and prompted him to talk about a lot of different things.
Going through all the interview footage was hard because I had to look through everything and find the things that were most important to highlight.
Then, it was difficult putting the various elements of the interview together so that they looked right visually and made sense with the b-roll we shot.
3. POST PRODUCTION
Producing the video to publish was different than the last video I did, where I introduced myself as an intern. I published the entire video straight to Facebook. This time I decided to take a different approach. I wanted to see if there would be a difference in response. The full video about Caleb was published on YouTube.
On Facebook, I published a short clip of the Caleb Henry video to draw people to the full video on YouTube. However, the way a video is published seems to very important.
There was a big difference in response!
Producing a video takes a lot of time and work but it is definitely worth it. It is just like Caleb Henry says in the video: “You have this thing in your head, this image of what it’s going to look like, and then, when it’s done, it’s one of the greatest feelings in the world.”
Check Out the Video Here: Caleb Henry- Day 1 Recording Session
Stay tuned every week for more videos.
-Alyssa Lujan (Idle Tuesdays Intern)
Alyssa’s Social Media Handles:
Facebook: Alyssa Lujan
Idle Tuesdays Social Media Handles:
Facebook: Idle Tuesdays Recording Studio
YouTube: Idle Tuesdays Recording Studio
Caleb’s Social Media Handles:
Facebook: Caleb Henry